There’s a misconception that SEO and Content Marketing are completely separate spheres. What most people don’t know is that their SEO can actually drive their Content Strategy. We discuss with Li Ma, the Head of SEO at Grainger, the role of SEO in the channel mix at Grainger. He will highlight some specific learning from an initiative to use SEO to drive Content creation and marketing. He is interviewed by Vishal Sachdev, Capstone Professor and Professor at the University of Illinois at Urbana-Champaign. Follow Li Ma on Twitter
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