.

Category Archives: Blog

Enlightening More Than 200,000 Learners: A Conversation With Chaired Illinois Professor Aric Rindfleisch Upon Reaching A Milestone With His Course “Marketing In A Digital World”

By Mark Eric Benson, Manuel Feldmann and Shanshan Thompson It is an accomplishment worthy of recognition by the Illinois Community Ambassadors–Aric Rindfleisch, John M. Jones Professor of Marketing and Executive Director of the Illinois Maker Lab, eclipsed 200,000 enrolled learners in his pathbreaking Massive Online Open Course, “Marketing in a Digital World.” It is amazing […]

Read More...

Digital Marketing for Startups: How to Increase Brand Awareness

By Mark Benson, MBA; Professor Vishal Sachdev, Illinois Makerlab; Manuel Feldmann, MA, Ph.D. Candidate; Shanshan Thompson, MS; Natalie Papazian, BS; and other contributing Illinois Community Ambassadors As most students taking the University of Illinois Urbana-Champaign Digital Marketing Specialization likely know, brand awareness is an essential initial stage in the McKinsey Consumer Decision Journey, indispensable in […]

Read More...

My First Pop-Up Shop Experience

By Shanshan Thompson One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I would one day have the chance to […]

Read More...

My Digital Marketing Learning Journey

  Thank for both the learning and working experience with the UIUC’s Digital Marketing team, not only have I refreshed my prior knowledge and skills in higher education, but I have also gained new skills in marketing. Before I moved to the United States in 2011, I was a full-time college admissions consultant and one […]

Read More...

Illinois Community Ambassador Showcase: Mark Benson

Hometown: Waltham, MA. Occupation: Subject Matter Expert/Course Consultant for an innovative learning company located in Waltham. Education: Dual Bachelor of Arts; Master of Liberal Arts; Master of Business Administration. What is your favorite part of being an Ambassador? Course Ambassadors share their passion for learning and promote the benefits of taking online courses with the […]

Read More...

Five Tips to Improve Political Marketing in the Digital Arena

By Manuel Feldmann, M.A, PR Specialist FJS ; Professor Vishal Sachdev, PhD (Director of the Illinois MakerLab); Natalie Papazian, B.Sc, Shanshan Thompson, M.S. and Mark Benson, MBA Politicians, who run for national office in many political systems around the world have already used digital channels to great effect-building an audience and promoting attributes of their […]

Read More...

Learner of the Week: Christine Bennett

Meet your classmate Christine Bennett, a Director of Digital Marketing and Marketing Analytics in Practice learner in the Digitial Marketing Specialization.  Where are you from? I grew up just outside Los Angeles but moved to the San Francisco area for university and the start of my career. I’ve always felt more at home in the outdoors, so […]

Read More...

Wie die Digital Marketing Spezialisierung meinem Berufsweg geholfen hat.

Von Manuel Feldmann, M.A., PR-Referent FJS Ich begann im Mai 2015 mit der Digital-Marketing-Spezialisierung, angeboten von der University of Illinois in Urbana-Champaign, und ich kann sagen, dass diese mir bis heute sehr geholfen hat. Warum? Das möchte ich im Folgenden kurz darstellen. Ich habe neben Schule und Studium mehr als 10 Jahre im Journalismus gearbeitet. […]

Read More...

Learner of the Week: Kristel Silang

  Hometown: Philippines Course: Digital Marketing Capstone What is a fun fact about you? I don’t like ripe mangoes and halo-halo even though I’m from the Philippines. What do you do for a living? Content Marketing for a fintech startup and a freelance writer Why did you decide to start the Digital Marketing specialization? I […]

Read More...

Meet Illinois Community Ambassador Manuel Feldmann

Meet our Illinois Community Ambassador Manuel Feldmann! As a member of our team, Manuel moderates our Digital Marketing Book Club and produces engagement strategies to better communicate with learners via social media. Additionally, he is a blogger on our website and creates content for our YouTube channel. A true binge learner, a top 2% influencer […]

Read More...