By Mark Eric Benson, Manuel Feldmann and Shanshan Thompson It is an accomplishment worthy of recognition by the Illinois Community Ambassadors–Aric Rindfleisch, John M. Jones Professor of Marketing and Executive Director of the Illinois Maker Lab, eclipsed 200,000 enrolled learners in his pathbreaking Massive Online Open Course, “Marketing in a Digital World.” It is amazing […]

By Mark Benson, MBA; Professor Vishal Sachdev, Illinois Makerlab; Manuel Feldmann, MA, Ph.D. Candidate; Shanshan Thompson, MS; Natalie Papazian, BS; and other contributing Illinois Community Ambassadors As most students taking the University of Illinois Urbana-Champaign Digital Marketing Specialization likely know, brand awareness is an essential initial stage in the McKinsey Consumer Decision Journey, indispensable in […]

By Shanshan Thompson One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I would one day have the chance to […]

  Thank for both the learning and working experience with the UIUC’s Digital Marketing team, not only have I refreshed my prior knowledge and skills in higher education, but I have also gained new skills in marketing. Before I moved to the United States in 2011, I was a full-time college admissions consultant and one […]