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Category Archives: Blog

Virtual Reality in Online Education (First in a Three-Part Series)

By Manuel Feldmann, M.A. (with assistance from the Illinois Community Ambassador Team). When the world community went into near lockdown due to the emergence of the global COVID-19 pandemic, academics increasingly turned to elearning resources to continue to provide instruction to its learners sheltering at home.  In a global community already familiar with Massive Online […]

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Illinois Community Ambassador Profile: Luis Chavez, 3D Printing, Subsistence Marketplace Initiative, Honduras

By Shanshan Thompson (with assistance from our Illinois Community Ambassador Team). A leader in 3D Printing technology adoption in his native Honduras, Luis Chavez is a successful maker, and part of a  movement worldwide to contribute toward positive solutions for the pressing need for Personal Protective Equipment to help medical professionals care for patients adversely […]

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Become a Community Ambassador for our MOOCs

By Shanshan Thompson and Mark Eric Benson (with assistance from the Illinois Community Ambassador Team). The Illinois Community Ambassador Recruiting Guidelines  Are you a team player? Do you easily connect with people even if you don’t meet them face to face? Are you comfortable participating in an online meeting?  A Twitter Chat? A Facebook Live […]

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The Illinois Community Ambassador Program 

By Mark Eric Benson, Shanshan Thompson and Ragu Raman (with assistance from our Illinois Community Ambassador Team). 1. Introduction We would like to celebrate the Illinois Community Ambassadors program and encourage qualified learners who have taken courses or completed Specializations with the University of Illinois Urbana-Champaign Business School, now known as the Larry and Beth […]

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Enlightening More Than 200,000 Learners: A Conversation With Chaired Illinois Professor Aric Rindfleisch Upon Reaching A Milestone With His Course “Marketing In A Digital World”

By Mark Eric Benson, Manuel Feldmann and Shanshan Thompson (with assistance from our Illinois Community Ambassador Team). It is an accomplishment worthy of recognition by the Illinois Community Ambassadors–Aric Rindfleisch, John M. Jones Professor of Marketing and Executive Director of the Illinois Maker Lab, eclipsed 200,000 enrolled learners in his pathbreaking Massive Online Open Course, […]

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Digital Marketing for Startups: How to Increase Brand Awareness

By Mark Benson, MBA; Professor Vishal Sachdev, Illinois Makerlab; Manuel Feldmann, MA, Ph.D. Candidate; Shanshan Thompson, MS; Natalie Papazian, BS; and other contributing Illinois Community Ambassadors. As most students taking the University of Illinois Urbana-Champaign Digital Marketing Specialization likely know, brand awareness is an essential initial stage in the McKinsey Consumer Decision Journey, indispensable in […]

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My First Pop-Up Shop Experience

By Shanshan Thompson One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I would one day have the chance to […]

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My Digital Marketing Learning Journey

  Thank for both the learning and working experience with the UIUC’s Digital Marketing team, not only have I refreshed my prior knowledge and skills in higher education, but I have also gained new skills in marketing. Before I moved to the United States in 2011, I was a full-time college admissions consultant and one […]

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Illinois Community Ambassador Showcase: Mark Benson

Hometown: Waltham, MA. Occupation: Subject Matter Expert/Course Consultant for an innovative learning company located in Waltham. Education: Dual Bachelor of Arts; Master of Liberal Arts; Master of Business Administration. What is your favorite part of being an Ambassador? Course Ambassadors share their passion for learning and promote the benefits of taking online courses with the […]

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Five Tips to Improve Political Marketing in the Digital Arena

By Manuel Feldmann, M.A, PR Specialist FJS ; Professor Vishal Sachdev, PhD (Director of the Illinois MakerLab); Natalie Papazian, B.Sc, Shanshan Thompson, M.S. and Mark Benson, MBA Politicians, who run for national office in many political systems around the world have already used digital channels to great effect-building an audience and promoting attributes of their […]

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