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Learner of the Week: Padmaja Duvvuri

 

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Hometown: Navi Mumbai, India

Current course enrolled in: Digital Marketing Channels: The Landscape

What is a fun fact about you?

I love to paint and click photographs and give them apt captions.

What do you do for a living?

I’m an entrepreneur by profession. I own multiple businesses. I have an IT company in which the focus is on delivering web and digital marketing solutions. From consulting to strategic planning to design and implementation, we work hand in glove with the client. I also own a fashion portal in which I bring together the fashion products, upcoming designers and image consultants on one platform to serve the emerging youth of today. I also have a training centre in which we train, teach, mentor and groom the economically weaker section segments of people to become independent by starting their own enterprise or become an efficient employee

Why did you decide to start the Digital Marketing Specialization?

I have always been an avid learner. I am an MBA in IT. And then I did an MBA in HR. Further, through the Goldman Sach’s 10,000 women empowerment program, I completed certification in entrepreneurship from ISB. With these learnings, I expanded my service platter and always look for learning something new that can be a rewarding experience not just for myself but for my clients too. This course tells about the right things to do the right way in the digital marketing platform and the trends followed by various established organisations. A very apt course for me to learn and deliver.

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How have you applied what you’ve learned throughout the Digital Marketing specialization?

Yes, indeed. I have a couple of projects going on currently. After the learnings from the analytics course, my reports are better, more of visual appeal and they are crisp and clear. I am practicing the art of story telling through my reporting form analytics. In addition, I use more of google trends now for my research.

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Do you have any advice for new learners or for those who may be unsure about starting the specialization?

This course is perfect for learners on the go. The lessons touch all the important points or topics of the need. In addition, for people who want to learn further, lots of resources are provided. Case studies within the lessons give a clear understanding of the topic. Peer reviews help in understanding what people across are perceiving. Overall, an experience worth it. Highly recommended course for digital marketers.


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