This week’s learner of the week is Andrew Lee from Petaling Jaya, Selangor, Malaysia. He is a learner in the Marketing in a Digital World Course.
What do you do for a living?
Until a month ago, I was a GM of Sales and Marketing in the FMCG and Travel industry.
What would your dream job look like?
An organization that has a work culture that truly practice mutual respect, trust and equal opportunity for career success.
Why did you decide to start the Digital Marketing specialization?
Business digitization is gaining fast pace whether we like it or not, and I like to be empowered with the knowledge and competencies to raise my professional value in Marketing.
What has been the most interesting thing you’ve learned through the course you are on?
Although I am familiar with the 4Ps of Marketing, I now realize it requires a change in mindset and application due to digital technology.
Have you gotten a chance to apply Digital Marketing concepts in your daily life?
Not yet, but I am keen in developing for Asia where it is still lagging behind the U.S. I hope to to connected with the experts to bring some of the technology to Malaysia.
How do you plan your schedule to make time for Digital Marketing courses?
Make time to finish what I’ve started.
Do you have any advice for new learners or for those who may be unsure about starting the specialization?
If they own at least one smart device, then this is the specialization course that would cause them to be smarter in consumption and application.