Where am you from?
Originally from a small town in Virginia called Rose Hill, but I now live outside of Chicago.
What’s a fun fact about you?
I am a veteran of the U.S. Coast Guard and was a founding member of the Department of Homeland Security.
What do you do for a living?
I work as a Client Relationship Manager for a company called SVM, LP. We help companies create pre-paid card programs which they use for customer and/or employee incentives.
What would my dream job look like?
Ideally, I’d like to return to a training & development position serving customer service representatives (and really anyone else in the company for that matter). I say this because I believe that regardless of one’s title or role, we are ALL marketers and customer service team members.
Why did you start the Digital Marketing specialization?
Because I wanted to better understand marketing from a consumer and organizational perspective.
What is the most interesting thing you have learned?
Marketers have less and less ability to influence consumers outright. Instead, marketing has to evolve more quickly than ever for two primary reasons:
- Consumers have the power and the voice to get what they want from companies
- Companies have unprecedented competition – globalization has knocked the door down.
Have I applied Digital Marketing concepts in your daily life?
I do this nearly every day. I try to look at our products and services from my client’s perspective all the way down to the recipient of the card so that I can help them build a product that cost-effective and will help them grow their business while carefully balancing my own company’s profitability.
How did you make time for Digital Marketing courses?
My advice to anyone struggling to make time for these courses is this – Always ask yourself “Why did I start this program in the first place?”. That answer is your motivation to strive toward completion. Sacrifices are going to be necessary – maybe you will have to watch a little less tv or spending time on your hobbies – but these sacrifices are temporary for what may be a long-term gain. I actually earned the job I have now, in part, because I earned the DM specialization. It’s worth it!
Advice for new learners?
Do not be shy about asking your peers, whether at work or in the classroom, for help and additional perspectives. Don’t feel like you need to know it all at once and certainly don’t worry if you don’t understand things on the first time, or the second time, or the third time or however many times! I think it is important to remember that the program is not a means to an end. It will provide you with a very strong foundational framework and it will be up to you to leverage that and continue to grow as a marketing professional.