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15 Reasons to Love the Digital Marketing Specialization


This year, the University of Illinois at Urbana-Champaign celebrates its 150 year anniversary! Although a majority of our digital marketing learners are not alumni of the university, we wanted to find a way our learners could celebrate this accomplishment with us. Therefore, we asked our learners what they loved about our Digital Marketing Specialization, and here is what they told us. So without further ado, we give you 15 reasons our learners love the Digital Marketing Specialization!



The Digital Marketing Specialization has ranked on the top as the #1 Online Marketing Course! In addition, we were ranked as one of the most popular courses of 2016 by Coursera in addition to being the most coveted certificate on LinkedIn and one of the 50 Best MOOCs of All Time.


Our digital marketing courses cover some of the latest trends in technology such as virtual reality, augmented reality, 3D Printing and more!


A course is not a course without its learners, of course! Our learners are incredibly intellectual and passionate. And it shows in the amount of discussion happening online on our social media platforms and in the discussion forums.


The discussion between our students isn’t only happening online. All over the world, students have held meetups with others they met through the courses. Sometimes, even our professors get involved as well!



Although there is lots of learning to be done through the Coursera videos, we know that there are learners out there who just can’t get enough. Therefore, we provide those learners with extra readings, including top rated publications, eBooks and case studies. We even have a Digital Marketing Book club where learners can dive even deeper into digital marketing topics through discussion with their peers.


When you take our courses, you are taking courses from a large and accredited university. Recruiters know that our teachers, as well as our students, are at the top.



We don’t just teach you the material. We let you apply what you learn. For our specialization, we have partnered with Grainger, the largest supplier of maintenance, repair and operations products. In the Capstone Project of the course, you will get the opportunity to work on a real business problem Grainger faces, using what you have learned.


At the end of the specialization, you are going to walk away with your certificate knowing that all of the hard work you put in was worth it. Your title as a Digital Marketing Specialist will be very well earned!


Our professors have extremely diverse backgrounds from each other and years of experience working in the field! You will even get the opportunity to learn Digital Marketing Analytics from the head of analytics at Google.


We understand you have a very busy professional life, which is why the digital marketing specialization is tailored to allow you to expand your learning without making sacrifices.


You will be joining a global classroom in the digital marketing specialization! Our learners love the fact that they are exposed to so many different perspectives and viewpoints, which keeps the online discussions interesting.


We make digital marketing sexy. So sexy in fact that Inc Magazine ranked Marketing in a Digital World as one of the hottest digital marketing courses in 2015.