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Author Archives: Natalie Papazian

How to use Digital Strategy in an Analog World

By Yomi Vinayaka  Digital vs. Analog: The Dilemma As marketers, we know that the evolution of digital has changed the creation, promotion, distribution, and consumption of products. Although the breakthrough has been profound, consumers have not been able to completely forget the physical world. This is where many businesses struggle. There are debates on the […]

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Digital Marketing for Startups: How to Increase Brand Awareness

By Mark Benson, MBA; Professor Vishal Sachdev, Illinois Makerlab; Manuel Feldmann, MA, Ph.D. Candidate; Shanshan Thompson, MS; Natalie Papazian, BS; and other contributing Illinois Community Ambassadors As most students taking the University of Illinois Urbana-Champaign Digital Marketing Specialization likely know, brand awareness is an essential initial stage in the McKinsey Consumer Decision Journey, indispensable in […]

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My First Pop-Up Shop Experience

By Shanshan Thompson One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I would one day have the chance to […]

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My Digital Marketing Learning Journey

  Thank for both the learning and working experience with the UIUC’s Digital Marketing team, not only have I refreshed my prior knowledge and skills in higher education, but I have also gained new skills in marketing. Before I moved to the United States in 2011, I was a full-time college admissions consultant and one […]

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Illinois Community Ambassador Showcase: Mark Benson

Hometown: Waltham, MA. Occupation: Subject Matter Expert/Course Consultant for an innovative learning company located in Waltham. Education: Dual Bachelor of Arts; Master of Liberal Arts; Master of Business Administration. What is your favorite part of being an Ambassador? Course Ambassadors share their passion for learning and promote the benefits of taking online courses with the […]

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Learner of the Week: Christine Bennett

Meet your classmate Christine Bennett, a Director of Digital Marketing and Marketing Analytics in Practice learner in the Digitial Marketing Specialization.  Where are you from? I grew up just outside Los Angeles but moved to the San Francisco area for university and the start of my career. I’ve always felt more at home in the outdoors, so […]

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Learner of the Week: Kristel Silang

  Hometown: Philippines Course: Digital Marketing Capstone What is a fun fact about you? I don’t like ripe mangoes and halo-halo even though I’m from the Philippines. What do you do for a living? Content Marketing for a fintech startup and a freelance writer Why did you decide to start the Digital Marketing specialization? I […]

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Meet Illinois Community Ambassador Shanshan Thompson

I moved from China to the United States in January 2011. Before that, I was a full-time admissions consultant, helping Chinese students to get admitted into the top American universities. After I became a mom at the end of 2013, I dived into early childhood education in order to have a smoother parenting journey. As […]

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Meet Illinois Community Ambassador Manuel Feldmann

Meet our Illinois Community Ambassador Manuel Feldmann! As a member of our team, Manuel moderates our Digital Marketing Book Club and produces engagement strategies to better communicate with learners via social media. Additionally, he is a blogger on our website and creates content for our YouTube channel. A true binge learner, a top 2% influencer […]

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Learner of the Week: Veronica Alonso Kanonnikoff

The Digital Marketing Specialization helped Veronica accelerate her new career path in digital marketing. From working in an art gallery to transitioning into the software industry, read her story: Where are you from? I am from Paraguay, after spending 6 years in Amsterdam, I am currently working and living in Lausanne, Switzerland. What is a […]

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