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Enlightening More Than 200,000 Learners: A Conversation With Chaired Illinois Professor Aric Rindfleisch Upon Reaching A Milestone With His Course “Marketing In A Digital World”

By Mark Eric Benson, Manuel Feldmann and Shanshan Thompson It is an accomplishment worthy of recognition by the Illinois Community Ambassadors–Aric Rindfleisch, John M. Jones Professor of Marketing and Executive Director of the Illinois Maker Lab, eclipsed 200,000 enrolled learners in his pathbreaking Massive Online Open Course, “Marketing in a Digital World.” It is amazing […]


Five Tips to Improve Political Marketing in the Digital Arena

By Manuel Feldmann, M.A, PR Specialist FJS ; Professor Vishal Sachdev, PhD (Director of the Illinois MakerLab); Natalie Papazian, B.Sc, Shanshan Thompson, M.S. and Mark Benson, MBA Politicians, who run for national office in many political systems around the world have already used digital channels to great effect-building an audience and promoting attributes of their […]


Wie die Digital Marketing Spezialisierung meinem Berufsweg geholfen hat.

Von Manuel Feldmann, M.A., PR-Referent FJS Ich begann im Mai 2015 mit der Digital-Marketing-Spezialisierung, angeboten von der University of Illinois in Urbana-Champaign, und ich kann sagen, dass diese mir bis heute sehr geholfen hat. Warum? Das möchte ich im Folgenden kurz darstellen. Ich habe neben Schule und Studium mehr als 10 Jahre im Journalismus gearbeitet. […]


How the Illinois Digital Marketing Specialization Boosted my CV

Illinois Community Ambassador Manuel Feldmann discusses his experience with the Digital Marketing Specialization. I started with the Digital Marketing Specialization from the University of Illinois at Urbana-Champaign in May 2015, and I can say in advance that this has helped me a lot in my professional life. I have worked for more than 10 years […]


Social media and PR: A Fruitful Connection?

By Manuel Feldmann, Illinois Community Ambassador Social media is on everyone’s lips. Facebook, Twitter, Instagram, Snapchat. Several millions of users around the globe use the social networks. The benefits are obvious: you can quickly and easily get in contact with people, share your thoughts or create networks with like-minded people. Social media is also increasingly used […]


Why Social Media Offers a Great Opportunity for Political Communication in Germany

By Manuel Feldmann, Illinois Community Ambassador There is no doubt that we live in an age of communication. In our interconnected world, almost every one of us is constantly accessible, writing messages or surfing through the almost endless worlds of the Internet. Many companies, organizations and institutions already benefit from new communication opportunities like social […]