Monthly Archives: February 2018

Digital Marketing for Startups: How to Increase Brand Awareness

By Mark Benson, MBA; Professor Vishal Sachdev, Illinois Makerlab; Manuel Feldmann, MA, Ph.D. Candidate; Shanshan Thompson, MS; Natalie Papazian, BS; and other contributing Illinois Community Ambassadors. As most students taking the University of Illinois Urbana-Champaign Digital Marketing Specialization likely know, brand awareness is an essential initial stage in the McKinsey Consumer Decision Journey, indispensable in […]