Monthly Archives: November 2016

My Learning Journey So Far in the Digital Marketing Specialization

After switching from a banking career to an IT consultancy firm that offers digital marketing solution to a niche market, I was having a difficult time developing knowledge about the mechanism of digital marketing and how it actually works. I was not provided with any training opportunities by my employer because of the small size […]


Social media and PR: A Fruitful Connection?

By Manuel Feldmann, Illinois Community Ambassador Social media is on everyone’s lips. Facebook, Twitter, Instagram, Snapchat. Several millions of users around the globe use the social networks. The benefits are obvious: you can quickly and easily get in contact with people, share your thoughts or create networks with like-minded people. Social media is also increasingly used […]