Digital Marketing Courses - From the University of Illinois at Urbana-Champaign

Learn Digital Marketing

Master strategic marketing concepts and tools to address brand communication in a digital world.

Awards

The Digital Marketing Specialization is split into 6 courses + "Capstone Project", which will teach you the latest skills in the digital marketing field. Each piece of the specialization will provide you with the knowledge to put together your own digital marketing plan.

#1 Online Business Course

We were ranked as the highest rated online business course by Class Central in 2015 and are one of the most popular courses on Coursera, attracting over 100,000 learners.

Top 50 MOOCs of All Time

Out of over 6,000 online courses, Marketing in a Digital World was ranked as one of the top 50 most popular online courses based on student ratings on Class Central.

Top 10 Hottest Online Courses for Working Professionals

Inc Magazine ranked Marketing in a Digital World as one of the most in demand courses by business leaders around the world in 2015.

Blog

Keep up to date with the latest course updates

Online Mentoring at University of Illinois Urbana-Champaign Online – Making It Possible For Every Learner To Realize Their Potential (First of a Four-Part Series)

By Our Illinois Community Ambassadors Team, featuring the members listed: Clinical Assistant Professor Vishal Sachdev, Manuel Feldmann, Mark Benson, Luis Chavez, Vignesh Malayan and Afsal Sameer. Prev[...]

Virtual Reality in Online Education (First in a Three-Part Series)

By Manuel Feldmann, M.A. (with assistance from the Illinois Community Ambassador Team). When the world community went into near lockdown due to the emergence of the global COVID-19 pandemic, academics[...]

Illinois Community Ambassador Profile: Luis Chavez, 3D Printing, Subsistence Marketplace Initiative, Honduras

By Shanshan Thompson (with assistance from our Illinois Community Ambassador Team). A leader in 3D Printing technology adoption in his native Honduras, Luis Chavez is a successful maker, and part of a[...]

Become a Community Ambassador for our MOOCs

By Shanshan Thompson and Mark Eric Benson (with assistance from the Illinois Community Ambassador Team). The Illinois Community Ambassador Recruiting Guidelines Are you a team player? Do you easily [...]

Learner Testimonials

Hear from our learners

I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera. This MOOC is well-organized, and staff is there to answer your questions and concerns. Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent! Lydia - a learner

I have just completed this course as the very first step in the Digital Marketing specialization. The quality of the lectures is high, the topics are practice / real life oriented. I really love how the students are integrated into the course and that during the assignments they can (have to) try how theories work in real life. I would say that the course really demands efforts and time from those who take it serious, but this is exactly what the whole thing is about. I look forward to the other courses in the specialization.Ivan - a learner

I thought this course was great: excellent content and well presented. Aric paces it well and I appreciate his presentation method: great videos; short readings; and challenging quiz questions. I thought I knew something about digital marketing, but I've certainly learnt a great deal more. I think the examples are contemporary and helpful to me and to my clients. I look forward to continuing with this specialization.Slobodanka - a learner

Our Team

Meet the Digital Marketing Professors

John M. Jones Professor of Marketing and Executive Director of the Illinois Maker Lab

Aric Rindfleisch

John M. Jones Professor of Marketing

Head of Industry at Google, Lecturer at the University of Illinois at Champaign-Urbana

Kevin Hartman

Head of Industry at Google

Associate Professor of Digital Media

Mike Yao

Program Director

Director Illinois Makerlab / Clinical Assistant Professor at the University of Illinois at Urbana-Champaign.

Vishal Sachdev

Creative Director

Meet the Faculty

Meet Professor Aric Rindfleisch, instructor of the Marketing in a Digital World course.